Our Story

We believe colors reflect people, moments and items we love most. We strive to inspire individuals, help them build their dream lifestyle, and put a little bit of spark into their everyday routines or lives. We were founded on a passion for simplifying and making everyone's life simpler and filled with joy.

The Color Concept was born out of a simple idea: to offer a lifestyle that’s bold and straightforward. Instead of busy patterns, we focus on solid colors that focuses on color psychology and color theory.

Founded on the inspiration of bringing peace to every individual's life, we guide you towards coming out of the troubled and busy world.

We feel that the term “Solid” resembles “Peace” which opposes “Patterns” which resembles “Disturbance”. Our inspiration comes from the vibrant mix of colors that ultimately create black - the cornerstone of our brand. We believe in making bold fashion choices and making it accessible to everyone, regardless of age or budget.

Our Vision

To redefine simplicity and boldness in lifestyle items by offering a palette of solid colors, symbolizing confidence and elegance, accessible to all.

Our Promise

Empowering individuals to body and confidently express themselves through minimalist yet vibrant lifestyle choices.